Commission: a fixed scope and a build fee. You get the code, the brand and the accounts.

Who it's for

FOR 01

Founders with a market insight

You know a problem better than anyone, but you can't build the software yourself.

FOR 02

Established firms with know-how

Turn your method into a product, for example a consultancy's process as a subscription tool.

FOR 03

Operators with a tool others would pay for

A spreadsheet, a script or an internal app, rebuilt as a proper multi-customer product.

What you get: the product, not the company

  • Product strategy Who pays, for what, and the pricing tiers.
  • Name, logo and in-app brand The product's own identity, inside the app as well as outside it.
  • Product design User journeys, interface and design system.
  • The build Web app, accounts and logins, multi-customer data, admin console, API.
  • Billing Stripe subscriptions, trials, invoices, failed-payment recovery.
  • AI inside the product The features its users pay for: a copilot, automation or generation.
  • Product operations Support inbox, onboarding emails, uptime monitoring and usage analytics, for the product only.
  • Launch kit Marketing site, product film, app-store and directory listings, launch campaign assets.
  • Handover Code repository, documentation, hosting and a runbook.

Anatomy of a product

Scroll to separate the layers.

Brand layerName, logo, in-app brand
Interface layerThe screens your customers use
Billing layerPlans, trials, invoices, recovery
AI layerThe features your users pay for

Timeline

  1. Validate · duration 1 week · gate: Go or no-go.
  2. Blueprint · duration [[CONFIRM]] · gate: The scope, and the price.
  3. Brand · duration [[CONFIRM]] · gate: Each identity round.
  4. Build · duration [[CONFIRM]] · gate: Each weekly release.
  5. Launch · duration [[CONFIRM]] · gate: The go-live.
  6. Run or hand over · duration [[CONFIRM]] · gate: Run with us, or take it in-house.

Not included

We build what the company sells, not the company. These are not included:

  • Company formation
  • Legal and compliance paperwork
  • Company-wide departments (HR, finance, sales operations)
  • Running the client's business

Need the company set up too? Utopian.

What we won't promise

We build the engine for revenue. We don't guarantee revenue.

FAQ

Do you guarantee revenue?
No. We build the engine for revenue. We don't guarantee revenue.
Who is it for?
Founders with a market insight; established firms turning know-how into a product; operators with a tool others would pay for.
Do I own the product?
Yes: code, brand, accounts, data and the product's domain. Exact terms are being finalised in legal review.
How long does it take?
Validation takes one week. Durations for the other stages are being confirmed. Every stage ends at a gate you approve.
Does the AI run my company?
No. The AI we build goes inside the product, as features its users pay for. Need the company set up too? Utopian.

Bring the idea. The Foundry gives it a private workspace and takes it through six gates you approve.

Boot your ownTry the Build Lab