STAGE 01 / 06

Validate

What happens
The problem, the buyer, the competitors and a pricing test.
What you receive
A validation summary: who pays, for what, who else sells it, and what the pricing test showed.
The gate: what you decide
Go or no-go.
Typical duration
1 week
STAGE 02 / 06

Blueprint

What happens
Features, screens, data model, pricing and a clickable prototype.
What you receive
A clickable prototype and the written blueprint behind it.
The gate: what you decide
The scope, and the price.
Typical duration
[[CONFIRM]]
STAGE 03 / 06

Brand

What happens
The product's name and identity, in reviewable rounds.
What you receive
Name, logo and the in-app brand: colours, type and components.
The gate: what you decide
Each identity round.
Typical duration
[[CONFIRM]]
STAGE 04 / 06

Build

What happens
Working software every week. You can log in from week two.
What you receive
A login to the working product, updated every week.
The gate: what you decide
Each weekly release.
Typical duration
[[CONFIRM]]
STAGE 05 / 06

Launch

What happens
Billing goes live, the site and listings go up, first customers onboard.
What you receive
The live product, its marketing site, its listings and its launch assets.
The gate: what you decide
The go-live.
Typical duration
[[CONFIRM]]
STAGE 06 / 06

Run or hand over

What happens
We keep operating the product on a monthly retainer, or hand everything over.
What you receive
Either a monthly product-operations report, or the repository, documentation, hosting and runbook.
The gate: what you decide
Run with us, or take it in-house.
Typical duration
[[CONFIRM]]

"Every stage ends at a gate: something you can open, and a decision that is yours."

THE FOUNDRY

How the Foundry works.

The Foundry is where a real build starts. You describe the idea; it runs the six stages and stops at every gate for you.

FOUNDRY 01

Six gates

Your build moves through Validate, Blueprint, Brand, Build, Launch and Run. It stops at the end of each one until you approve it.

FOUNDRY 02

A private workspace

Each build gets its own workspace at an unguessable link. Only people you give the link to can open it.

FOUNDRY 03

Costs in the open

What the build is costing is shown in your workspace as it runs, not saved up for the end.

FOUNDRY 04

One build at a time

The Foundry works on one build at a time, so yours is never queued behind someone else's half-finished stage.

Bring the idea. The Foundry gives it a private workspace and takes it through six gates you approve.