You bring the idea. The Foundry gives it a private workspace and runs it through six stages. Each one ends at a gate, and nothing moves on until you approve it.

  1. 01ValidateThe problem, the buyer, the competitors and a pricing test. Gate: Go or no-go.
  2. 02BlueprintFeatures, screens, data model, pricing and a clickable prototype. Gate: The scope, and the price.
  3. 03BrandThe product's name and identity, in reviewable rounds. Gate: Each identity round.
  4. 04BuildWorking software every week. You can log in from week two. Gate: Each weekly release.
  5. 05LaunchBilling goes live, the site and listings go up, first customers onboard. Gate: The go-live.
  6. 06Run or hand overWe keep operating the product on a monthly retainer, or hand everything over. Gate: Run with us, or take it in-house.

Need the company set up too? Utopian.

OR

Just talk to us.

Not ready to start a build? Tell us the product you want to exist and we'll come back with what it would take: scope, brand, timeline and cost.

step 1/4 · installing…
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