AFTERCODE · BRAND QUESTIONNAIRE
1. In one sentence, what should a customer feel the first time they see the product?
2. Three words the brand is. Three words it is never.
3. Names you love, names you hate, and why.
4. Brands you admire (any industry) and what exactly you admire.
5. Colours or symbols that are off-limits in your market.
6. Where will people meet the brand first (search, social, a shop window, a sales call)?
7. Anything that must carry over from what you have today.